L-R-G is a company designed to overthrow the masses by their influence. Their slogan is simple, "underground inventive, overground effective". At L-R-G they want to focus on the ones that are trying to pay the rent with their passions. Think of them as a support group for the independent and underground culture. They’re trying to put the spotlight where they think it really belongs, because it is much more than clothing and concepts. It is a way of living. L-R-G, innovative essence for the above average person.